Air Service Marketing Program

WHEREAS there is no provincial systematic marketing effort for airport in British Columbia; AND WHEREAS recent changes in international agreements will facilitate travel from Asia and the recovering world economy will stimulate new route planning by airlines and the World Route Development Forum held in Vancouver September 2010 will give the province additional profile among airlines and travel planners: THEREFORE BE IT RESOLVED that the Union of British Columbia Municipalities lobby the Province of BC to collaborate with airports across BC to create an air service marketing program to promote British Columbia as Canadas gateway between North America and Asia for air travelers and air cargo; to identify specific target markets in the US and Europe; and to leverage financial resources and initiate greater sharing of information among partners.